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The Oakland Zoo

Collateral: 2006 Calendar (16 pages, 4 color)

Goal: to educate the reader about the Zoo’s residents in a way that appeals to children; to challenge negative/fearful stereotypes

In this simple, cost-effective calendar, each creature speaks in the first person to immediately establish a personal connection with the reader. Each animal briefly describes its breed, habitat and behavior. The overarching goal is to picque interest in and instill respect for all animals. The calendar was distributed to donors, and sold in the on-site Zoo Gift Shop.

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