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Permanente Medical Group, Oakland, CA

Collateral: Permanente Medical Group Directory (8.5 x 11, 28 pages, 4 color)

Goal: to foster collaboration among national medical groups; and share best practices.

Twelve medical groups nationwide comprise the Permanente Medical Group; each partners with Kaiser Permanente Health Plan. Despite wide difference in size and longevity, parity was achieved. Each group had a two page spread with facts about its number of patients and doctors as well as a message from its Executive Director about current performance, and future goals.

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