Alameda County

Jung Design worked closely with Cal Fresh and Hill & Associates to create a wide range of direct mail and collateral support pieces in several languages for outreach to qualified applicants. Over 10% of our constituents responded with the provided remit devices.

Challenge: Using a 4th grade reading level without talking down to the audience. Appetizing images, easy to follow application instructions, and representative recipients of all ages and ethnic groups effectively promoted the program.

Deliverables: Illustrations  •  Brochures •  Direct Mail  •  Posters  •  Postcards  •  Signage for Trade Shows  •  Tote Bags  •  Billboards  •  Bus Shelters  •  AC Transit and BART Signs

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City of Oakland

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Noel Gallo